PiCK UP! Milk Hazelnut biscuit bar

PiCK UP! is a popular biscuit bar brand launched by the German family-owned company Bahlsen in 1999. The product features a solid chocolate bar sandwiched between two crisp butter biscuits. It was created to offer a more portable and less messy alternative to traditional chocolate biscuits. The brand is strongly associated with the 'TET' quality seal, a historical symbol representing 'everlasting' quality used by Bahlsen since 1889.

Today, PiCK UP! remains under the ownership of Bahlsen GmbH & Co. KG, headquartered in Hanover, Germany. The company is one of the leading biscuit manufacturers in Europe and continues to be managed by the Bahlsen family. Production primarily takes place at Bahlsen's manufacturing plants in Germany and Poland, ensuring high standards for their global distribution network.