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Coppertone is one of the world's most iconic sun care brands, famously established in the United States in 1944 by pharmacist Benjamin Green. Known for its historical marketing campaigns and the discovery of UVA/UVB protection standards, the brand has evolved significantly over the decades through various corporate acquisitions.
While the brand originated in the USA, it was acquired by the German personal care giant Beiersdorf from Bayer in 2019 for $550 million. Beiersdorf, headquartered in Hamburg, Germany, integrated Coppertone into its extensive portfolio of skin care brands, which also includes NIVEA and Eucerin. Manufacturing for Coppertone products today occurs across multiple international facilities to serve global markets, particularly in North America and Europe. The product shown, 'Doposole', is the Italian-market version of their moisturizing after-sun line.
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