BestSecret online fashion retailer

BestSecret is a leading European members-only online destination for premium and luxury fashion. Founded in 2007, it operates as the off-price retail arm of the Schustermann & Borenstein group. The platform offers a wide range of designer brands, and its inventory is sourced globally, with products manufactured in various countries depending on the individual brand owners. BestSecret transitioned from purely physical wholesale and retail into a powerful digital marketplace while maintaining its exclusive membership model.

In terms of ownership, the brand remains under the umbrella of the legacy Schustermann & Borenstein business, which has been backed by private equity firms over the years to fuel its international expansion. Currently, Permira, a global investment firm, holds a significant majority stake in the company, positioning BestSecret for continued growth across the European luxury fashion sector. The headquarters remain in Munich, Germany, where the operation continues to manage one of the most successful e-commerce ecosystems in the region.