Merit Gialla 100's cigarettes

Merit is a historic tobacco brand originally introduced by Philip Morris in the 1970s. It was specifically positioned as a 'low tar' cigarette alternative, utilizing patented technology to maintain flavor while reducing nicotine and tar content. The brand became widely recognized for its minimalist white packaging and distinct branding strategies focused on taste.

Today, the brand is owned by Philip Morris International (PMI). While the brand originated in the United States, Philip Morris International is now a separate entity headquartered in Switzerland, managing all operations outside of the US. Manufacturing occurs in multiple global facilities depending on the target market, with local production often serving regional demand across Europe and other continents.