s.Oliver Apparel and Accessories

Founded in 1969 by Bernd Freier in Würzburg, Germany, s.Oliver began as a small boutique called 'Sir Oliver.' The brand has since evolved into one of Europe's leading fashion and lifestyle companies. It offers a wide range of products including apparel, shoes, and fragrances, catering to various fashion tastes through its different sub-labels.

While the brand is deeply rooted in German design and corporate culture, its manufacturing process is global. Production takes place in multiple countries across Europe and Asia to meet international demand and maintain competitive supply chains. s.Oliver remains a family-owned entity, maintaining its headquarters in Rottendorf, Germany.