Fairy Konzentrat Frische Brise Dishwashing Liquid

Fairy is a historic brand of washing-up liquid and dishwasher detergent, synonymous with high-efficiency grease removal and long-lasting suds. Originally launched in the United Kingdom, the brand has grown into a global household name, particularly strong in European markets where it is often marketed with local variations in naming (such as Dreft in some regions or Fairy Ultra). The product shown is a concentrated formula specifically geared toward the German-speaking market, as evidenced by the labeling "Konzentrat" and "Effektiv gegen 100% Fett."

The brand is a core part of the portfolio of Procter & Gamble (P&G), an American multinational consumer goods corporation. While the brand has British roots, its manufacturing is decentralized to serve regional markets efficiently. For the European market, production typically occurs in major P&G facilities such as those located in the Czech Republic (Rakona plant) or the United Kingdom. Ownership remains firmly with Procter & Gamble, which continues to drive innovation in the brand's formula to maintain its market-leading position in the dishcare category.