alverde Naturkosmetik Lippnpflege Bio-Calendula

Alverde Naturkosmetik is the oldest and best-selling certified natural cosmetics brand in Germany, launched in 1989. It is a private label brand of dm-drogerie markt. The brand is known for its commitment to natural ingredients and sustainable practices, often using raw materials from organic farming.

The production of Alverde products takes place primarily in Germany, ensuring high quality control and adherence to European natural cosmetic standards (NATRUE). As a house brand for dm-drogerie markt, the ownership is tied directly to the parent retail corporation, which remains headquartered in Karlsruhe, Germany. This allows for a vertically integrated supply chain where the retailer manages brand development and distribution through its extensive store network across Europe.