Kelme sportswear and footwear

Kelme is a historic Spanish sportswear brand that has been a significant player in the sports industry since its inception. Founded in 1963 by the Quiles brothers, the brand gained international fame during the 1990s as the official sponsor of Real Madrid and the Spanish Olympic team during the Barcelona 1992 Games. Traditionally associated with football and running, Kelme has expanded its reach into various athletic categories.

While the brand maintains its creative roots in Spain, its manufacturing is now global, with significant production facilities located in Asia, particularly China, to serve its vast international market. The brand's ownership has evolved significantly over the years; while it originated as a Spanish family enterprise, a major stake was acquired by Chinese investors to bolster its presence in the Asian market. Today, Kelme operates as a global brand under the strategic management of Kelme China (Yuanxiang), which holds the majority of global brand rights, while maintaining its design identity and heritage in Europe.