Bref Home Cleaning Products

Bref is a leading global brand specializing in home hygiene solutions, particularly known for its innovative toilet cleaners and rim blocks. The brand was originally established in Germany and has built a reputation for efficiency in removing limescale and maintaining bathroom freshness. Today, Bref products are manufactured in various locations across Europe and other territories to serve local markets.

The brand is a core part of the laundry and home care portfolio of the German multinational company Henkel. Henkel, headquartered in Düsseldorf, remains the ultimate owner and developer of the Bref brand. In some regions, the brand may be marketed under different names such as Soft Color or WC Frisch, but it remains under the strategic oversight of Henkel AG & Co. KGaA. The company focuses heavily on sustainable packaging and high-performance chemical formulas for household sanitation.