The White Company home and clothing products

The White Company is a British lifestyle brand founded in 1994 by Chrissie Rucker. Initially established as a mail-order business offering white essentials for the linen cupboard, it has since expanded into a multi-channel retailer providing a wide range of products, including bedding, home décor, furniture, kitchenware, personal care items, and clothing for both women and children. The brand is headquartered in London, England, and operates over 60 stores across the UK, with additional concessions in luxury department stores and an international presence in the United States and the United Arab Emirates. The White Company is known for its commitment to quality, timeless design, and a predominantly white color palette, reflecting its British heritage.