The Pink Stuff The Miracle Multi-Purpose Cleaner

The Pink Stuff is a iconic British cleaning brand with roots dating back to the 1930s, when it was originally known as Chemico Household Cleanser. Over decades, the product earned its colloquial name due to its distinct pink color and packaging. In 2012, the brand was acquired by Star Brands Ltd, which revitalized the product line and transformed it into a global phenomenon, largely fueled by viral social media trends like 'CleanTok'.

The product is primarily manufactured in the United Kingdom, specifically at facilities associated with Star Brands in Leeds. In April 2025, it was announced that Star Brands, and consequently The Pink Stuff, was being acquired by the American multinational company RPM International Inc. This acquisition places the brand under the same corporate umbrella as other well-known maintenance and cleaning labels like Rust-Oleum, further expanding its global distribution and resources.