Granini Pink Grapefruit fruit nectar

Granini is one of Europe's most recognizable premium fruit juice brands, famously identified by its iconic dimpled bottle. The brand was founded in 1965 by Heinz Schürmann in Germany, inspired by Italian fruit juices. Today, it is part of the Eckes-Granini Group, which is the leading supplier of fruit juices and fruit beverages in Europe. While the brand has its roots and main production facilities in Germany, the Eckes-Granini Group operates multiple production sites and subsidiaries across Europe, including locations in Spain, France, and various Central European countries, to serve over 80 international markets.

The parent company, Eckes-Granini Group GmbH & Co. KG, remains an independent family-owned enterprise. Over the years, the group has focused its business entirely on fruit-based beverages, selling off its former spirits division. The brand is positioned as a premium product, emphasizing high-quality fruit sourcing from around the globe to maintain its signature taste profile across its extensive nectar and juice range.