Lenor Oro e Fiori di Vaniglia laundry beads

Lenor Oro e Fiori di Vaniglia (Gold and Vanilla Flowers) is a premium laundry scent booster in pearl form, designed to provide long-lasting fragrance to clothing. The Lenor brand has a rich history dating back to its introduction in Germany in 1963. While the brand is famously known as Lenor in Europe, Japan, and Russia, it is sold as Downy in the United States and other markets, reflecting a unified global strategy by its parent company.

Manufacturing of Lenor products, including these laundry beads, occurs in multiple locations worldwide to serve different regional markets. Procter & Gamble (P&G) operates a vast network of production facilities across Europe and North America, ensuring the product reaches consumers efficiently. The scent booster range is specifically engineered to be added directly into the washing machine drum, where the pearls dissolve to infuse fabrics with essential oils and aromatic compounds.

As of 2026, Lenor remains a flagship brand within the Procter & Gamble portfolio. P&G, headquartered in the United States, is one of the world's largest consumer goods companies. The brand continues to innovate under P&G's leadership, focusing on scent longevity and sustainable packaging solutions, maintaining its position as a market leader in the fabric care category.