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RUF is a traditional German brand specializing in baking ingredients and desserts, founded in 1920 by Clemens Rump and Hubert Flerlage in Quakenbrück. The brand name 'RUF' is an acronym derived from the founders' surnames. This specific product, a 'Glücklichmacher' (Happiness Maker) mug pudding, is produced in Germany, primarily at the company's production facilities in Quakenbrück and Essen (Oldenburg).
Ownership of the brand has remained largely within the founding Rump family for over a century. Operating as RUF Lebensmittelwerk KG, the company has expanded its portfolio to include hundreds of products ranging from baking mixes to organic and vegan dessert options. In recent years, the owners of RUF have further expanded their market presence by acquiring other food companies, such as the whole-grain bread specialist Mestemacher in 2025, solidifying their position as a significant player in the German food industry while maintaining their headquarters and production base in Lower Saxony.
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