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Astonish is a well-established British brand specializing in cleaning and personal care products. Originally founded in 1971 by Alan Moss as 'Klin,' the brand underwent a significant transformation in the mid-1990s after a partnership with a New York department store led to the creation of the 'Astonish' name. Today, the brand is a second-generation family-owned business led by CEO Howard Moss.
All Astonish products, including this Protect + Care Anti-Bacterial Handwash, are manufactured in the United Kingdom. The company operates from a state-of-the-art, purpose-built facility in Bradford, West Yorkshire. This central hub handles everything from initial laboratory research and development to the final packing of products. Astonish is particularly noted for its commitment to ethical manufacturing, being a pioneer in cruelty-free and vegan-certified products, as evidenced by the logos on the packaging. Despite its significant international growth, the brand remains independently owned and operated by the founding family via The London Oil Refining Company Ltd.
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