Terres & Céréales Bio Muesli Croustillant Tradition

Terres & Céréales Bio is a specialist French brand dedicated to organic breakfast cereals. The 'Muesli Croustillant Tradition' (Traditional Crispy Muesli) is part of a range that emphasizes organic farming and sustainable production. The brand was founded in Brittany and remains committed to local sourcing, with many of its key ingredients like oats and rye being grown in France.

The product is manufactured in France, primarily at the production sites of its parent company, Céréco, located in the Brittany and Normandy regions. Céréco oversees the entire production chain, from grain processing in their specialized mills to the final mixing and packaging in Domagné. This vertical integration allows the brand to maintain high quality and traceability standards.

Owned by the French group Céréco, Terres & Céréales serves as the company's primary brand for large-scale retail distribution (GMS), while its sibling brand, Grillon d'Or, is focused on specialized organic shops. Céréco continues to be a major independent player in the French organic market, led by local stakeholders and emphasizing corporate social responsibility.