ONE+ Energy Drink Energy Boost

ONE+ Energy Boost is a specific private-label energy drink brand sold primarily in Denmark through retailers owned by the Salling Group, such as Netto, Føtex, and Bilka. The brand is designed to offer a cost-effective alternative to major international energy drink brands while maintaining a high caffeine and vitamin content typical of the functional beverage category.

Originally launched as a discount-focused brand within the Danish market, ONE+ has become a staple for consumers looking for affordable energy solutions. The product is manufactured in Denmark, often leveraging the country's extensive soft drink production infrastructure. Ownership of the brand rests with Salling Group (formerly Dansk Supermarked), which is Denmark's largest retail group and is ultimately owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish culture and charitable causes.