Fiorentini Fiocchi di Avena

Fiorentini Fiocchi di Avena (Oat Flakes) is a product of Fiorentini Alimentari S.p.A., an Italian family-owned company with a century-long heritage in the food industry. Founded in 1918 by Leonildo Fiorentini as a small specialty shop in the heart of Turin, the brand has evolved over four generations into a major industrial leader specializing in healthy, organic, and gluten-free cereal-based products.

The product is manufactured in Italy, specifically in the Piedmont region. While the company maintains historical ties to Turin, its primary modern production hub is a highly automated 56,000-square-meter facility in Trofarello, inaugurated in 2019. This plant reflects the brand's commitment to 'Industry 4.0' standards, ensuring high quality and sustainability across its range of cereal cakes, snacks, and flakes. As of 2026, the company remains under the ultimate ownership of the Fiorentini family, with Roberto Fiorentini and his children leading the business.