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Asda Free Range Eggs are a staple grocery item under the private label of the British supermarket chain Asda. These eggs are sourced from farms across the United Kingdom, adhering to the British Lion Quality standards which ensure they are produced to high safety and welfare specifications. Asda prides itself on its commitment to transitioning toward 100% cage-free egg sourcing by 2025.
The brand Asda has a rich history, originating from the merger of the Asquith brothers' butchery business and the Associated Dairies and Farm Stores Ltd in 1965 in Yorkshire. After decades as a major player in the UK retail market, it was acquired by the American retail giant Walmart in 1999. However, in recent years, ownership has shifted back toward British control. As of late 2024 and looking into 2026, the company is primarily owned by TDR Capital, which holds a majority stake of 67.5%, alongside Mohsin Issa and a minority stake retained by Walmart.
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