VELO McLaren Limited Edition Nicotine Pouches

VELO is a leading global brand of tobacco-free nicotine pouches, celebrated for its modern oral nicotine delivery system. The product shown is a special limited edition from "The Circuit Collection," a collaboration between VELO and the McLaren Formula 1 Team. This specific edition often features unique flavors like Sweet Papaya, inspired by McLaren's iconic racing colors, and is designed with high-performance branding to appeal to motorsport enthusiasts.

The brand's roots are firmly planted in Sweden, where the "all-white" nicotine pouch category was pioneered. Initially launched as EPOK by the Swedish company Winnington AB, the brand underwent a significant transformation after its acquisition by British American Tobacco (BAT) in 2017. Under BAT's ownership, the product was refined to be entirely tobacco-free and was rebranded as LYFT in Europe and VELO in the US, before eventually consolidating under the VELO name globally by 2022.

Today, VELO products are manufactured in specialist facilities across Europe, including major production hubs in Sweden and Hungary, to meet global demand. British American Tobacco, headquartered in London, oversees the brand's international strategy and distribution, maintaining VELO's position as a premium, innovative alternative for adult nicotine consumers.