Bliw Blueberry hand soap refill

Bliw is a classic Nordic brand of liquid hand soap, first introduced by the Swedish company Mölnlycke in 1968. It became famous for its unique bubble-shaped dispenser inspired by the nature of Scandinavia. The soap is designed to be gentle on the skin while providing effective cleansing, and it often carries the Nordic Swan Ecolabel.

Today, the brand is owned by the Finnish multi-industrial giant Orkla, through its Swedish subsidiary Orkla Care AB. While the brand has historical roots in several Nordic countries, production remains localized in Sweden to maintain its heritage of quality and sustainability. The refill pouches, such as the one shown, focus on reducing plastic waste by up to 80% compared to standard bottles.