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Alpia is a long-standing German chocolate brand known for its distinctive blue and pink packaging and its Alpine mountain logo. The brand has been a staple in the German confectionery market for decades, offering a variety of chocolate bars and sweets.
Originally founded in Germany as part of the Stollwerck company, the brand transitioned through several owners as the European confectionery market consolidated. Today, it is part of the Stollwerck GmbH portfolio, which was acquired by the Belgian corporate group Baronie in 2011. While the brand carries a Belgian ultimate owner, the production remains primarily focused in Germany, maintaining its identity as a traditional German chocolate. The 'Alpen Vollmilch' (Alpine Milk) variant is one of its most popular core products.
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