Barebells Minty Chocolate Soft Protein Bar

Barebells is a Swedish brand launched in 2016 by the parent company Vitamin Well AB. The brand was created with a mission to offer protein-enriched snacks and alternatives to traditional sweets without compromising on flavor. Their Soft Protein Bar range, including the Minty Chocolate flavor, is designed to provide a high-protein, low-sugar option for fitness enthusiasts and health-conscious consumers.

While the brand is headquartered in Stockholm, Sweden, manufacturing is carried out in various countries across Europe and North America to support its global distribution. Barebells is owned by Vitamin Well AB, which is backed by the global investment firm Bridgepoint Group. This partnership has facilitated rapid international expansion, making Barebells a lead player in the high-growth functional food sector.