Björn Axén

Björn Axén Retail AB is a Swedish company specializing in professional hair care products and services, operating exclusive hair salons in Stockholm and Gothenburg. The company offers a range of premium hair care products and services, catering to a diverse clientele seeking high-quality hair treatments and styling solutions. Founded in 1963, the company has established itself as a leader in the Scandinavian hair care industry, known for its expertise and commitment to quality. The company is privately held and continues to operate under the leadership of CEO Johan Hellström, who took over after the founder's passing in 1993. The company has expanded its presence beyond Sweden, offering products in various international markets, including the Netherlands, Germany, Spain, and China. The brand has also collaborated with international designers and participated in events like Paris Couture Week, showcasing its products and services on a global stage.