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McVitie's is a highly iconic British snack brand famous for its sweet biscuits, particularly the classic Digestive and Chocolate Digestive varieties. Founded in Scotland in 1830 by Robert McVitie, the brand has grown to become a staple in British households. Today, McVitie's is owned by Pladis, a global snacking giant created as a subsidiary of Yıldız Holding of Turkey. Pladis consolidates several heritage biscuit and confectionery brands, including United Biscuits, Godiva, and DeMet's. McVitie's products sold in the UK are primarily manufactured locally in large production facilities across the United Kingdom, maintaining traditional recipes while catering to a global market.
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