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Essie is a globally recognized nail polish and nail care brand founded in the United States in 1981 by Essie Weingarten. Known for its extensive range of colors and professional-grade formulas, the brand quickly gained popularity in salons and retail stores worldwide. In 2008, Essie was acquired by the French multinational beauty and cosmetics conglomerate L’Oréal. Today, Essie products, including the Hard To Resist nail strengthening treatment, are manufactured in various global facilities to supply international markets, including Denmark, where they are widely distributed through pharmacies, supermarkets, and beauty retailers like Matas. L’Oréal remains the ultimate owner, managing the brand through its global subsidiaries.
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