Nature Valley Sweet & Salty Nut Dark Chocolate with Nuts snack bar

Nature Valley is a well-known American brand of granola bars established in 1973 by General Mills. The brand initially introduced the world to the first commercially successful granola bar, revolutionizing the healthy snack industry. Today, Nature Valley products are distributed globally, including across the United Kingdom, offering a wide variety of crunchy, chewy, and nut-based snack bars.

The ultimate owner of the Nature Valley brand is General Mills, a major American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Headquartered in Golden Valley, Minnesota, General Mills manages a diverse portfolio of global food brands. In the United Kingdom, General Mills products are typically distributed through their regional subsidiary, General Mills UK Ltd.