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ja! is the private label discount brand of the German retail giant REWE Group. Established in 1982, the brand was introduced to offer everyday household essentials and grocery staples at competitive discount prices throughout REWE supermarkets.
While raw almonds are typically harvested in major almond-producing countries such as the United States (California), Spain, or Australia, packing and processing of private label nuts for REWE are usually handled by contract manufacturers based in Germany or neighboring European countries.
The REWE Group is a cooperative based in Cologne, Germany, operating thousands of retail stores, discounters (Penny), and travel agencies across Europe.
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