Tarte Cosmetics

Tarte Cosmetics is an American beauty and personal care brand founded in 1999 by Maureen Kelly in New York City. The brand quickly gained prominence in retail beauty stores such as Sephora and Ulta by marketing 'high-performance naturals,' formulated without parabens, mineral oil, synthetic fragrances, and gluten, while emphasizing cruelty-free standards.

In March 2014, Japanese personal care and cosmetics conglomerate Kosé Corporation acquired a majority stake (93.5%) in Tarte Cosmetics, integrating the American brand into its global portfolio. Kosé is based in Tokyo, Japan, and functions as the brand's ultimate parent company.

Tarte manufactures its wide array of makeup, skincare, and beauty tools across multiple international locations depending on formulation specialty, including facilities in the United States, Italy, South Korea, and China.