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Point is an electronics and home appliance brand owned and marketed by Power International AS (the parent company of the Nordic retail chain Power, which also operates in Sweden, Norway, Denmark, and Finland). The brand provides consumer electronics and major domestic appliances, including refrigerators, dishwashers, and washing machines such as the POWM516AW front loader.
Like many private-label appliance brands, Point designs and sources its major home appliances through established Original Equipment Manufacturers (OEMs), predominantly based in China (such as Midea or Vestel). The brand was created to offer dependable, affordable alternatives directly through Power's retail network across the Nordic region.
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