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Freshona is an exclusive private label brand established by the German discount retailer Lidl Stiftung & Co. KG, part of the Schwarz Group. The brand covers a broad range of canned and preserved food items, such as canned vegetables, pulses, and fruits.
Because tropical fruits like pineapple are not commercially grown in Germany or most parts of Europe, Lidl sources its Freshona canned pineapple from major tropical fruit cultivating and processing countries—predominantly across Southeast Asia (such as Thailand, the Philippines, or Indonesia) or Kenya, depending on harvest season and batch.
As part of Lidl's private label portfolio, Freshona is entirely managed and distributed by the Schwarz Group, which is headquartered in Neckarsulm, Germany.
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