Pantene Repair & Protect Shampoo

Pantene Brand Heritage

Pantene was originally developed in Switzerland in 1945 by the pharmaceutical company Hoffmann-La Roche. Inspired by panthenol (pro-vitamin B5), discovered to help treat skin and hair, the brand quickly established itself across Europe as a premium hair care line.

Ownership Evolution

In 1983, the American consumer products company Richardson-Vicks acquired Pantene. Shortly thereafter, in 1985, The Procter & Gamble Company (P&G) acquired Richardson-Vicks, bringing Pantene into P&G's global beauty portfolio. Under P&G, Pantene expanded dramatically into mass retail markets worldwide, famous for its tagline, "Don't hate me because I'm beautiful."

Manufacturing & UK Distribution

For the United Kingdom and wider European market, Pantene shampoos and conditioners are primarily manufactured at Procter & Gamble facilities in Europe, including major production hubs in Blois, France. Local distribution across the UK is handled by Procter & Gamble UK Innovation Limited / Procter & Gamble UK.