Nestlé Smarties Mini Chocolate

Brand Origin and History

Smarties were originally introduced in the United Kingdom in 1937 by H.I. Rowntree & Company under the name 'Chocolate Beans', before being rebranded to 'Smarties'. Known for their distinctive crisp sugar shell and smooth milk chocolate center, they became one of the most recognizable and enduring confectionery brands globally.

Ownership

In 1988, Swiss multinational food and drink conglomerate Nestlé acquired Rowntree Mackintosh, bringing Smarties into its global confectionery portfolio. Nestlé remains the ultimate owner of the Smarties brand worldwide (distinct from the tablet-style dextrose Smarties candy produced by Smarties Candy Company in the United States).

Australian Manufacturing and Distribution

In Australia, Smarties are marketed and distributed by Nestlé Australia Ltd. Nestlé manufactures many of its key confectionery lines for the Australian and New Zealand market locally at its manufacturing facility in Campbellfield, Victoria.