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Rado is a renowned Swiss luxury watchmaker globally famous for its innovative use of avant-garde materials, particularly high-tech ceramic. The brand trace its origins back to 1917, when the brothers Fritz, Ernst, and Werner Schlup founded the Schlup & Co. watchmaking atelier in Lengnau, Switzerland. In the 1950s, the company began marketing watches under the brand name Rado.
Today, Rado operates as part of the Swatch Group (The Swatch Group Ltd.), the world's largest watch conglomerate headquartered in Biel/Bienne, Switzerland. All Rado watches adhere strictly to the stringent "Swiss Made" standards, with movements, high-tech ceramic components, assembly, and quality assurance carried out in Switzerland.
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