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itsu is a British chain of Asian-inspired fast-food shops and a retail grocery brand founded in 1997 by Julian Metcalfe, co-founder of Pret A Manger. The brand initially established itself through grab-and-go sushi, noodle, and dumpling shops across the United Kingdom before expanding its supermarket product range ('itsu [grocery]') across Europe.
itsu grocery products, such as these frozen chicken soup dumplings (xiaolongbao), are produced through contract manufacturing partnerships across Europe and East Asia. Many of itsu's frozen dumpling products sold in the UK and European supermarkets are manufactured in facilities located in Germany or South Korea.
itsu is privately held, with founder Julian Metcalfe maintaining significant ownership alongside investments from private equity and partners such as Bridgepoint.
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