Rexona Men Cobalt Dry Roll-on Antiperspirant

Rexona is one of the world's most widely recognized antiperspirant and deodorant brands. Originally developed in Australia in 1908 by pharmacist Alice Sheffer and her husband Samuel Fuller Sheffer, the brand was created under the Sheldon Drug Company. It quickly gained fame for its personal hygiene and skin-friendly properties.

In the 1930s, Rexona was acquired by the British soapmaker Lever Brothers, which later merged to form Unilever. Today, Rexona is sold under various regional names, such as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, Rexena in Japan, and Shield in South Africa.

Rexona roll-on antiperspirants distributed in Europe and Denmark are manufactured across Unilever's European production facilities, primarily in the United Kingdom, Poland, and the Philippines depending on the product format. Unilever PLC, headquartered in London, United Kingdom, remains the ultimate owner of the brand.