Duracell Simply C Batteries

Duracell Simply is an entry-level alkaline battery line produced under the renowned Duracell brand. The brand's heritage dates back to the 1920s in the United States through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory (P.R. Mallory & Co.). The Duracell brand name was officially introduced in 1964.

Duracell operates production facilities worldwide, with major manufacturing hubs in Belgium (Aarschot), China, and the United States, meaning consumer packs sold in Europe are typically produced in Belgium or imported from other Duracell facilities globally.

Historically owned by Dart & Kraft, Gillette, and Procter & Gamble, Duracell was acquired by Warren Buffett's conglomerate, Berkshire Hathaway Inc., in 2016, which remains the ultimate owner of the brand.