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Fish Tales Gerookte Horsmakreel Filet is a sustainably caught and smoked horse mackerel product sold across supermarkets in the Netherlands, including Albert Heijn.
The Fish Tales brand was founded in 2014 in the Netherlands by chef and sustainable seafood advocate Bart van Olphen alongside Harm Jan van Dijk. The company focuses exclusively on seafood sourced from verified, sustainable small-scale fisheries certified by organizations like the Marine Stewardship Council (MSC).
Fish Tales remains an independent Dutch enterprise headquartered in Amsterdam. The horse mackerel is traditionally smoked and packaged in the Netherlands from sustainably managed Atlantic fisheries.
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