Rowenta Pure Force 3-in-1 Handheld Garment Steamer

Rowenta is a renowned home appliance brand with historical roots in Germany. Established in 1909 by Robert Ferdinand August Weintraud as Robert Weintraud GmbH & Co. KG, the brand name Rowenta is an acronym formed from the founder's name. The brand quickly established a reputation for well-engineered electrical household goods, particularly steam irons, garment care appliances, and vacuum cleaners.

In 1988, Rowenta was acquired by Groupe SEB (Société d'Emboutissage de Bourgogne), a leading French multinational consortium that owns a vast portfolio of small domestic equipment and cookware brands, including Tefal, Moulinex, and Krups. Groupe SEB is headquartered in Écully, near Lyon, France.

While Rowenta continues to engineer high-end traditional irons in Germany, handheld garment steamers like the Rowenta Pure Force 3-in-1 are manufactured in China under strict quality control standards for worldwide markets, including Canada, where it is distributed by Groupe SEB Canada.