Vitasia Indonesian Style Mie Noodles

Vitasia Mie Noodles are marketed as part of Lidl's Asian-inspired private-label product lineup. The brand Vitasia offers a variety of pantry essentials, sauces, ready meals, and noodles designed to bring authentic Eastern flavours to home cooking.

Vitasia is an exclusive private label created and owned by the German retail giant Lidl Stiftung & Co. KG, which operates under the umbrella of the Schwarz Group (Schwarz-Gruppe), one of the world's largest supermarket operators headquartered in Neckarsulm, Germany.

Because Vitasia products are sourced through third-party food manufacturers on contract, the precise country of manufacture varies by production batch and market, typically originating from specialized noodle and pasta production facilities within the European Union or imported from Asian manufacturing partners.