New Originals Apparel

The New Originals (often referred to simply as TNO or New Originals) is an independent streetwear and lifestyle brand established in Amsterdam, Netherlands. Originating around 2011 as a creative collective of close friends focused on music, events, and arts, it officially evolved into a full-fledged clothing label in 2015. The brand is recognized for its motto 'Creatives Are The New Athletes' and its signature 9Dots logo representing creative problem-solving.

Unlike large corporate fashion labels, The New Originals operates as an independent brand owned and managed by its original founding partners. Products are designed at their headquarters in Amsterdam and manufactured across several production partners globally, primarily in Portugal, Turkey, and East Asia, depending on the garment specifications and materials used.