PUMA PUMATRAC

PUMATRAC is an interactive training and running mobile application developed and published by the global sports and lifestyle corporation PUMA. Designed to deliver guided workouts, personalized fitness plans, and tracking capabilities for runners and athletes of all levels, PUMATRAC forms an integral component of PUMA's digital ecosystem.

The app was conceived and developed under PUMA SE, the multinational sportswear company established in Herzogenaurach, Germany, by Rudolf Dassler in 1948 following the split of the Gebrüder Dassler Schuhfabrik. As a software product, its development, cloud backend infrastructure, and digital updates are maintained across international digital teams, primarily directed from Germany.

Today, PUMA SE operates as a publicly listed European corporation (Societas Europaea) with major institutional and individual shareholders, including Groupe Artémis (the Pinault family investment firm) retaining a notable minority holding, while the company functions as an independent global enterprise headquartered in Herzogenaurach, Germany.