Barcel Mi Tierra Pico de Gallo Flavoured Tortilla Strips

Barcel Mi Tierra Pico de Gallo Flavoured Tortilla Strips are an authentic Mexican-style snack produced under Grupo Bimbo's dedicated snack division, Barcel.

Founded in Mexico in the late 1970s, Barcel is renowned worldwide for iconic savoury snacks such as Takis, Chipples, and specialized tortilla crisps. The Mi Tierra line focuses on traditional Mexican street food flavour profiles, such as tangy tomato, onion, and chilli salsa pico de gallo.

The ultimate owner of Barcel is Grupo Bimbo, S.A.B. de C.V., a Mexican multinational food conglomerate headquartered in Mexico City. Grupo Bimbo is recognized as the world's largest commercial baking company, managing an extensive portfolio of global snack and bakery brands.