Pepsodent Action 123 Active Fresh Toothpaste

Pepsodent is an American brand of toothpaste originally introduced by the Pepsodent Company of Chicago in 1915. The brand became widely known in the early-to-mid 20th century through extensive marketing and its distinctive minty formula containing pepsin.

In 1944, the Pepsodent Company was acquired by consumer goods giant Unilever (originally Lever Brothers). Today, ownership is split geographically: Unilever continues to own and market Pepsodent across Asia, Africa, and parts of Europe, while the rights to the brand in the United States and Canada were sold to Church & Dwight in 2003.

Products bearing international Pepsodent branding, such as this 'Action 123' formulation, are manufactured across multiple Unilever production facilities worldwide, notably across Southeast Asia, South Asia, and Africa.