Don Simón Vino de Mesa

In Spain, the generic term 'vino de mesa' (table wine) is most famously exemplified by Don Simón, introduced in 1980 by J. García Carrión. It revolutionized the Spanish wine market by being one of the first table wines packaged in Tetra Brik cartons, making affordable quality everyday wine broadly accessible across Spanish supermarkets.

While 'vino de mesa' refers generically to any non-appellation table wine made by various regional wineries (such as Bodegas Albali or various private-label supermarket brands like Hacendado), the flagship commercial brand representing this category in retail is Don Simón. All Don Simón table wines are produced and packaged entirely within Spain across facilities owned by the García Carrión family group, notably in Valdepeñas and Daimiel (Castilla-La Mancha).

J. García Carrión, S.A., based in Madrid and Jumilla (Murcia), remains an independent, family-owned Spanish beverage powerhouse with a centuries-old winemaking heritage dating back to 1890.