Boing Fruit Juice

Boing is a popular Mexican beverage brand specializing in fruit-based drinks. It is known for its non-carbonated pulp-based juices made with natural fruits sourced from various regions in Mexico. The brand is a staple in Mexican culture and is frequently sold in glass bottles or Tetra Pak cartons.

The manufacturing process takes place primarily in Mexico, utilizing state-of-the-art facilities owned by a worker-owned cooperative. This unique business model has allowed the brand to maintain its local roots and commitment to traditional fruit processing methods while competing with international beverage giants.

Boing is owned by Cooperativa Pascual, a Mexican workers' cooperative. The brand was originally created by Pascual S.A., but following a historic strike and legal battle in the 1980s, the workers gained control of the company and its assets. Today, the cooperative remains the ultimate owner, standing as a significant example of worker-led business success in Latin America.