Naked Optics Eyewear

Naked Optics is an innovative Austrian sports brand that has disrupted the eyewear market by adopting a direct-to-consumer business model. Founded in Innsbruck, Tyrol, the brand specializes in high-quality ski goggles and sunglasses designed specifically for winter sports and outdoor activities. By bypassing traditional retail intermediaries, they focus on providing premium optical performance at a more accessible price point for the athletic community.

While the brand maintains its creative, design, and administrative roots in the heart of the Alps in Austria, its manufacturing is largely outsourced to specialized production facilities in Asia, particularly China, which is common for technical sports eyewear. The brand remains independently owned and operated by its original founders through their parent company, representing a successful example of a modern, digitally native European sports equipment firm.