Kashi Berry Fruit and Grain Bars

Kashi is a brand founded in 1984 in San Diego, California, by Philip and Gayle Tauber. It was originally focused on high-protein, high-fiber cereal blends. The brand gained significant popularity as a health-conscious alternative to traditional mass-market cereals.

In 2000, Kashi was acquired by Kellogg Company, which helped expand its distribution across North America. Following the corporate restructuring of Kellogg into separate entities in late 2023, Kashi became part of Kellanova. Kellanova is a global snack-led powerhouse based in the United States, managing a diverse portfolio of international brands. Kashi products, including their fruit and grain bars, are primarily manufactured in the United States to serve the North American market.