Fruco Tomato Sauce

Fruco is an iconic Colombian brand founded in 1948 in Cali by the entrepreneur Félix Salazar. It originally started as a small-scale fruit and vegetable processing operation and quickly became a household name in Colombia, particularly famous for its tomato sauce and mayonnaise.

Over the decades, the brand's reach and recognition led to its acquisition by global consumer goods giant Unilever. Today, while Fruco maintains its deep Colombian identity and primary production facilities within the country to serve the Andean region, it operates under Unilever's global umbrella. This ownership ensures that the brand benefits from international distribution networks and sustainability standards while remaining a staple of Colombian culinary culture.