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Café Águila Roja is one of Colombia's most iconic and historic coffee brands, deeply embedded in the nation's culture since its founding in Cali in 1930. The brand is famous for its 'granito de café' (coffee bean) mascot and its long-running holiday jingles. It is primarily known for producing traditional roasted and ground coffee that caters to the local 'tinto' culture.
Manufacturing takes place exclusively in Colombia, with major processing plants located in Candelaria (Valle del Cauca), Villa Rica (Cauca), and Madrid (Cundinamarca). The brand remains under the ownership of the founding family's business structure, resisting the wave of multinational acquisitions that has characterized the global coffee industry, thus maintaining its status as a purely Colombian heritage brand.
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